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Media Relations

D+P Joins TikTok

D+P is joining TikTok! Follow our new account to learn more about public relations, our Philadelphia-based agency and our talented team of creative PR professionals.  Throughout the pandemic, TikTok saw a surge in downloads as many...

Fleeting Content for Business: Is It Worth the Hype?

Prior to 2013, Snapchat was nothing more than an app to send real-time photos to friends and family. I have a vivid memory of when Snapchat first added its stories feature and quite frankly,...

Public relations lessons learned from books, TV, movies

What do Red, White & Royal Blue, Grey’s Anatomy and Spider-Man: Homecoming have in common? PR crises. Warning: Spoilers Ahead PR is everywhere. But those who don’t work in the industry may not even...

Fool Proof Way for Brands to Win April Fool’s Day – Don’t Play

When working in social media and public relations, nothing brings you joy quite like a national holiday. It’s a simple content generator that allows you to reinforce messaging, celebrate and interact with your followers....

How to Prevent ‘What If’ From Becoming ‘What Now?’

No one likes to think about the “what if.”  But if we learned anything after a year amidst a pandemic, it’s that planning for the “what if” is essential.  We invest so much human...

Rest Easy – Episode 2: Music, Memories & the Mann with Gonzalez

As a performing arts center, how does the show go on when in-person concerts are suspended? Well, if you have a long-standing commitment to the arts and community engagement like the Mann Center for...

women scrolling through tiktok on an iphone

Get more views on TikTok: Five easy steps to going viral

In January 2021, I had a grand total of eight followers on TikTok. One day, a silly makeup challenge video that I posted got more than 40,000 views. How did I do it? Completely...

Upside to a Virtual College Experience: Becoming a Great Communicator

Engaging in the never-ending, blue-lit cycle of online school can be draining and stressful. We’ve lived in an online world for almost one year now, and I still find myself trying to correctly navigate...