Brands Be Aware: Twitter will remove inactive accounts to free up user names

Twitter said this week it will delay its plan to purge accounts that have been inactive for six months following a backlash.

Concerns erupted after the initial announcement when users expressed worry that the account histories of deceased users would be wiped from the site. Unlike Facebook, Twitter does not have a way to memorialize the accounts of users who have died.

According to Twitter’s Inactive Account Policy, in order to “keep your account active, be sure to log in and Tweet at least every 6 months.”

What is Twitter’s inactive account policy?
We encourage people to actively log in and use Twitter when they register an account. To keep your account active, be sure to log in and Tweet at least every 6 months. Accounts may be permanently removed due to prolonged inactivity. 

How does Twitter determine inactivity?
Inactivity is based on logging in. Please note that you may not be able to tell whether an account is currently inactive, as not all signs of account activity are publicly visible.


While Twitter has not shared a new date of when inactive accounts will be deleted, brands should still be prepared, especially large brands like In-N-Out Burger, who PRWeek points out hasn’t tweeted since 2011.

Looking for more tips on how to prepare for Twitter’s purge of inactive accounts? Read more at PRWeek.