Facebook launches new tools, announces decade-long goal to build stronger privacy protections

In a major move to reposition Facebook as a social network that cares about protecting its users’ privacy, company founder and CEO Mark Zuckerberg announced Tuesday, during Data Privacy Day, two tools aimed at allowing users to have more control over their privacy “on and off Facebook.”

One of our main goals for the next decade is to build much stronger privacy protections for everyone on Facebook. We know we have a lot of work to do here, which is why this is such a priority for our teams and for me personally. Since today is Data Privacy Day, I wanted to share some of the work we’ve been doing to give you more control over your privacy – on and off Facebook.

Mark Zuckerberg, Facebook Newsroom

According to Zuckerberg, over the next two weeks Facebook’s nearly 2 billion users will be prompted to review their privacy settings in through the newly updated Privacy Checkup tool. Through this tool, Facebook offers a guide to privacy settings including information about “How people can find you on Facebook” and ” How to keep your account secure.”

Zuckerberg also announced a new tool available now called Off-Facebook Activity.

“Other businesses send us information about your activity on their sites and we use that information to show you ads that are relevant to you. Now you can see a summary of that information and clear it from your account if you want to. 

Mark Zuckerberg, Facebook Newsroom

Will these features improve Facebook’s image in regards to privacy? Let us know in the comments below!