D+P Digital Download: Super Bowl LIV Social Media Impact

How good is your recall of this year’s Super Bowl? You might not remember who scored the last touchdown to give the Chiefs their 11 point lead, but you probably remember how that Google commercial made you feel. Twitter recently released its #BestOfTweets from the big game – so let’s see how the Super Bowl ads stacked up against their social media impact. Read more about Twitter’s BrandBowl54.


Attributions

Video example 1: Instagram post by the National Football League – see attribution from 00;00;00 to 00;06;12, available under a Creative Commons Attribution-Noncommercial license

Video example 2: Instagram post by the National Football League – see attribution from 00;06;12 to  00;12;02, available under a Creative Commons Attribution-Noncommercial license

Video example 3: “Pepsi’s Super Bowl LIV Halftime Show” by the National Football League – see attribution from 00;24;07 to 00;32;03, available under a Creative Commons Attribution-Noncommercial license

Video example 4: “Doritos® | The Cool Ranch Long Form feat. Lil Nas X and Sam Elliott” by Doritos® – see attribution from 00;35;14 to 00;41;23, available under a Creative Commons Attribution-Noncommercial license

Video example 5: “Loretta” by Google – see attribution from 00;47;00 to 00;53;13, available under a Creative Commons Attribution-Noncommercial license Video example 6: “‎#TumsWorthySweepstakes” by TUMS Official – see attribution from 00;59;08 to 01;16;11, available under a Creative