Throughout the world we are experiencing shortages of food,
morale, and especially, toilet
paper, but there’s one area we definitely aren’t lacking: content.
Timelines and news feeds have become endless scrolls of
information, both related and unrelated to the coronavirus, and inboxes are
filled to the brim with heartfelt
notes from every company you’ve ever interacted with letting you know
exactly what they are doing to keep customers and employees safe during these
So how are you supposed to break through all this
Although we are dealing with uncharted waters globally and
an overwhelming influx of content online, that doesn’t mean that your media
strategies won’t work in our current environment. There are still three common
practices that remain tried and true for crafting and delivering content
online: timing, quality and authenticity.
Timing is more important than ever. If the angry comments
about Apple’s screen time notification feature are any sort of indication, it’s
safe to say that people are spending a lot more time on the Internet these
days, which means finding the right time to send your message can be difficult.
There are a lot of unknowns right now, so instead of knowing when to post, it
might be easier to strategize when not to post. For example, it may not
be wise to post during presidential press conferences, when many Americans will
be glued to their TVs instead of their phones. It is crucial to keep track of events
like this to schedule your messaging accordingly.
Quality over quantity is still a good rule to go by online.
Especially now, with the influx of very similar messages, the best ones tend to
be unique and useful. Spend your time flexing your creative muscles to generate
content that speaks to the quality of your brand and how it helps followers.
Right now, people want to know what’s really happening. We
know that the world isn’t all rainbows and butterflies at the moment, so we
seek out content that is real and relatable. Heartfelt messages are resonating
with audiences. Community is a major theme and messages of hope and positivity
are making the rounds on social platforms. Crafting messages that are authentic
will be the key to generating engagement in our current social media
If you’re looking for ways to effectively break through the clutter on social
media or in traditional media, our team at Devine + Partners can help! Shoot us
a message to email@example.com
to see how we can build a media strategy to shine a bright light on your
organization so you can rest easy during these uncertain times.