Virtual events are still newsworthy these days — as long as you pitch them properly.
As we continue to work through the coronavirus pandemic, virtual events have become a part of our new normal. Events like graduations, 5k runs and concerts are now all prefaced with “virtual,” “livestream” and “tune in.”
Although we would all much rather be attending events in-person, that doesn’t mean virtual events are any less important to share with the media. In fact, the virtual factor can even make your event easier for broadcast media by providing pre-recorded videos, participating in Zoom interviews and eliminating the need for stations to send a camera crew to your event. Read on for key factors in securing coverage for pandemic-era online events.
Traditional Media Relations Still Applies
A media advisory is in every PR pro’s toolkit, and it proves its worth when it comes to virtual events. Media alerts should be short and to the point, offering a who/what/where/when bundle of information to inform the reporter why they should cover your event, and the elements of your event that are a particular visual and fit for broadcast media. This alert needs to include the link to the live event in the “where” section so the reporter can virtually attend the event, and a link where they can view the recorded event after it goes live.