Trudie, who was Zooming from England, talked about how they cultivated the vineyard over the past two decades. A farmer’s daughter, she shared the importance of teaching kids about the value of the soil. Much more than a wine tasting, the 30-minute chat, hosted by wine.com, was a bit like traveling. I’ve visited Tuscany, so I enjoyed seeing pictures of the property, which also includes olive groves and a garden. You can access the recording on YouTube.
With us spending more time at home during the pandemic, and some museums still closed and concerts canceled or postponed, brands, bands, and beloved cartoons are finding clever ways to stay connected with audiences and fans by using technology for creative and innovative storytelling. Both the Snoopy and Sting events made great memories, something that builds and enhances relationships. As a result, I’m now an even more engaged – and educated – consumer and one who is likely to share the stories and promote the positive experiences. (FYI – The Schulz Museum has two more live-drawing demonstrations before the end of the year.) I‘m also now on the mailing/emailing lists, so the museum and Il Palagio/wine.com can reach me again to offer me other experiences and ways to engage with them, or share more stories.
Closer to home, I’m proud of the programs our own clients have created these last several months, transitioning some activities, events and experiences, and envisioning new ones, and I’m grateful that we have the opportunity to tell their stories. In some cases, their adaptations have resulted in larger audiences, too.
D+P’s client Woods Services, a nonprofit that serves children and adults with intellectual and developmental disabilities, is featuring online storytelling with resident Adam Greene. Prior to the pandemic, Adam read children’s books to students at Woods’ schools and at the local Barnes & Noble. Woods came up with a way for him to continue the activity online, and on June 3, he started posting short videos for families, friends, and followers on their Facebook page. Combined, his 11 book and poem readings have been viewed more than 7,000 times.