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D+P Joins TikTok

D+P is joining TikTok! Follow our new account to learn more about public relations, our Philadelphia-based agency and our talented team of creative PR professionals.  Throughout the pandemic, TikTok saw a surge in downloads as many...

Fleeting Content for Business: Is It Worth the Hype?

Prior to 2013, Snapchat was nothing more than an app to send real-time photos to friends and family. I have a vivid memory of when Snapchat first added its stories feature and quite frankly,...

Public relations lessons learned from books, TV, movies

What do Red, White & Royal Blue, Grey’s Anatomy and Spider-Man: Homecoming have in common? PR crises. Warning: Spoilers Ahead PR is everywhere. But those who don’t work in the industry may not even...

Fool Proof Way for Brands to Win April Fool’s Day – Don’t Play

When working in social media and public relations, nothing brings you joy quite like a national holiday. It’s a simple content generator that allows you to reinforce messaging, celebrate and interact with your followers....

Rest Easy – Episode 2: Music, Memories & the Mann with Gonzalez

As a performing arts center, how does the show go on when in-person concerts are suspended? Well, if you have a long-standing commitment to the arts and community engagement like the Mann Center for...
women scrolling through tiktok on an iphone

Get more views on TikTok: Five easy steps to going viral

In January 2021, I had a grand total of eight followers on TikTok. One day, a silly makeup challenge video that I posted got more than 40,000 views. How did I do it? Completely...

Upside to a Virtual College Experience: Becoming a Great Communicator

Engaging in the never-ending, blue-lit cycle of online school can be draining and stressful. We’ve lived in an online world for almost one year now, and I still find myself trying to correctly navigate...

“Voices of Hope” Linger From Mann Center’s Black History Month Celebration

“We gon’ need more than a month.” Chill Moody reminds us in his performance on Feb. 26 which closed out Voices of Hope, the Mann Center for the Performing Arts’ annual Black History Month...