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How to Tell Positive Stories in Turbulent Times

COVID-19. The election. Racial injustice. These buzzwords have served as the themes of our country’s current turbulent times. Many stories continue to be published around these themes, often with negative tones. PR professionals, however,...

Get journalists to use your content – by writing like a journalist

My aha(!) moment came thanks to a small broadcast news site somewhere in the Dakotas. I had conceived the Delta News Hub as a way to tell the story of Delta Air Lines directly...

Pandemic Pitching: How to Get Coverage for Virtual Events

Virtual events are still newsworthy these days — as long as you pitch them properly. As we continue to work through the coronavirus pandemic, virtual events have become a part of our new normal....

The PR Pro’s Guide to Inclusive Language

Every communications professional is more than familiar with the Associated Press Stylebook. The AP Stylebook is updated annually with the best grammar and language practices for communications practitioners. The Associated Press also regularly posts...

A Higher Standard: How Brands are Rethinking Their Messaging

In our digital age, taking a stand on social justice issues goes far beyond marching in protests. It can also mean using social media to share, educate, donate and call others to support your...

What’s Ahead? A formula for communications teams during COVID-19

For weeks, we’ve heard the call from elected officials and healthcare providers about the need to “flatten the curve” of the COVID-19 pandemic so as not to overwhelm the nation’s hospitals and medical facilities....

Three Key Takeaways from Cision’s 2020 State of the Media Report

At a time when journalists are cranking out stories at a rapid pace to keep up with the seemingly never-ending flow of coronavirus news, Cision continued to collect data from the editors and reporters...

Content Overload: How to Break Through Cluttered Feeds During the Coronavirus Content Deluge

Throughout the world we are experiencing shortages of food, morale, and especially, toilet paper, but there’s one area we definitely aren’t lacking: content.  Timelines and news feeds have become endless scrolls of information, both...