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Industry Experience During a Global Pandemic – D+P Made It Worthwhile

As I reflect on my time with Devine + Partners, I feel eternally grateful that I chose to pursue a profession where even a global pandemic will not stand in the way of it....
women scrolling through tiktok on an iphone

Get more views on TikTok: Five easy steps to going viral

In January 2021, I had a grand total of eight followers on TikTok. One day, a silly makeup challenge video that I posted got more than 40,000 views. How did I do it? Completely...

Upside to a Virtual College Experience: Becoming a Great Communicator

Engaging in the never-ending, blue-lit cycle of online school can be draining and stressful. We’ve lived in an online world for almost one year now, and I still find myself trying to correctly navigate...

Snoopy, Sting and Storytelling

If you’re as much of a Peanuts fan as I am, you’ll surely want to know that the Charles M. Schulz Museum in Santa Rosa, California, is offering free character drawing lessons on their...

How to Tell Positive Stories in Turbulent Times

COVID-19. The election. Racial injustice. These buzzwords have served as the themes of our country’s current turbulent times. Many stories continue to be published around these themes, often with negative tones. PR professionals, however,...

Get journalists to use your content – by writing like a journalist

My aha(!) moment came thanks to a small broadcast news site somewhere in the Dakotas. I had conceived the Delta News Hub as a way to tell the story of Delta Air Lines directly...

Pandemic Pitching: How to Get Coverage for Virtual Events

Virtual events are still newsworthy these days — as long as you pitch them properly. As we continue to work through the coronavirus pandemic, virtual events have become a part of our new normal....

The PR Pro’s Guide to Inclusive Language

Every communications professional is more than familiar with the Associated Press Stylebook. The AP Stylebook is updated annually with the best grammar and language practices for communications practitioners. The Associated Press also regularly posts...