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How to Tell Positive Stories in Turbulent Times

COVID-19. The election. Racial injustice. These buzzwords have served as the themes of our country’s current turbulent times. Many stories continue to be published around these themes, often with negative tones. PR professionals, however,...

Get journalists to use your content – by writing like a journalist

My aha(!) moment came thanks to a small broadcast news site somewhere in the Dakotas. I had conceived the Delta News Hub as a way to tell the story of Delta Air Lines directly...

How LinkedIn’s New Stories Feature Can Help You On Your Professional Journey

At a time when a large number of college graduates are competing for the same entry-level jobs, standing out from the crowd is especially challenging. For recent graduates searching for their first job, or...

Pandemic Pitching: How to Get Coverage for Virtual Events

Virtual events are still newsworthy these days — as long as you pitch them properly. As we continue to work through the coronavirus pandemic, virtual events have become a part of our new normal....

Why You Need To Prioritize Video Content Creation

If a picture is worth a thousand words, how many words is a video worth? Our guess? More than any person has the time to read. Luckily, the growth of video has allowed us...

Quarantine Books and Podcasts: Team D+P’s Recommendations

Summer 2020 has been quite a bit different than usual. People are more reluctant to travel, seeking to be conscientious about safety and social distancing.  But here’s the good news: With more time at...

A Higher Standard: How Brands are Rethinking Their Messaging

In our digital age, taking a stand on social justice issues goes far beyond marching in protests. It can also mean using social media to share, educate, donate and call others to support your...
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Edelman Trust Barometer 2020: Five Things You Need To Know

Edelman has released its 2020 Trust Barometer findings. In the video below, D+P intern, Julia Schwenderman, breaks down the five pieces of key information for public relations professionals to know from the report.