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How Twitter’s Terms of Service derailed Planters’ Super Bowl campaign

Twitter is not a fan of fabricated fandom. Planters recently learned this the hard way when its “Death of Mr. Peanut” and “Baby Nut” campaign were derailed earlier this month after Twitter announced it...

Rest Easy Podcast: How did we do? A recap of our 2019 Social Media Trends Predictions

In this episode of Rest Easy, a Devine + Partners podcast, we dive into our 2019 Social Media Predictions to see what we got right and what we almost got right. Rest Easy is...

Jay Devine: How can business owners raise their storytelling game? (Forbes)

Editor’s note: This article first appeared on Forbes.com and features Devine + Partners CEO Jay Devine, among six public relations experts. As anyone in marketing knows, telling a story is what attracts customers to...

A Beginner’s Guide to Online Visual Content Creation Tools

From Canva to VSCO, boost your brand’s appearance with these online tools The words “content creation”certainly send a shiver down the spine of anyone who feels they lack creativity but if you fall into...

Social Media Trends – Predictions for 2020

It’s hard to believe another year has come and gone – and what a year it has been! As the New Year approaches, we are excited to revisit a favorite D+P tradition: our social...

Thoughts From VidCon (Part 1): Avoiding the Trap of Influencer Marketing

Authors note:  In July, I was among the lucky few (thousands!) of professionals to descend upon Anaheim, California for the 10th annual VidCon. VidCon is “the world’s largest celebration of online video and digital...

How to Act Fast During a Communications Crisis

Editor’s Note: This post first appeared on O’Dwyers PR. Find the full story at odwyerpr.com By Christine Reimert It’s been a tough few weeks for brands. Blue Bell ice cream was victim of a...