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Building Your Agency’s Bench — The Importance of Collaboration In and Out of the Office

Collaboration. Teamwork. Unity. These three words play a pivotal part in my life both personally and professionally. Since I was a little girl I’ve been involved in team sports. Whether I was on a...

Branding for Business: What Constitutes a Sandwich?

This blog was written by Alyssa LaMont, a D+P intern who is a senior at Saint Joseph’s University. What is a sandwich? This seems like an easy question, right? When you think about it,...

Measuring Social Media Success: 1 reason to support Instagram No Like testing

Testing. 1,2,3… is this thing on? Last week, I decided to focus more of my Instagram posts on Stories rather than the Feed. During a week-long vacation to Hawk’s Nest, Connecticut, a small beach...

Tips for Using Emojis as a PR Professional

Whether you love to use them or stay away, there’s one thing we can all agree on – emojis are here to stay. We’ve grown from creating make-shift smiley faces from colons and brackets...

Corporate Social Media: Are playful tweets helpful or unprofessional?

Written By Joe Panichelli, D+P Intern As our digital marketing culture promotes the personification of major corporate companies, they often take on a mind of their own. While television commercials, billboard advertisements or product...

Summer Reading: D+P Staff Talk Books and Podcasts

Summer is here! That means beach-filled weekends, lounging pool-side and sunny road trips are in our sights. When packing your travel bags, be sure to toss in that book you’ve been meaning to read...