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How to Tell Positive Stories in Turbulent Times

COVID-19. The election. Racial injustice. These buzzwords have served as the themes of our country’s current turbulent times. Many stories continue to be published around these themes, often with negative tones. PR professionals, however,...

Get journalists to use your content – by writing like a journalist

My aha(!) moment came thanks to a small broadcast news site somewhere in the Dakotas. I had conceived the Delta News Hub as a way to tell the story of Delta Air Lines directly...

Pandemic Pitching: How to Get Coverage for Virtual Events

Virtual events are still newsworthy these days — as long as you pitch them properly. As we continue to work through the coronavirus pandemic, virtual events have become a part of our new normal....
Man sitting in front of a laptop with a cell phone in his right hand

Edelman Trust Barometer 2020: Five Things You Need To Know

Edelman has released its 2020 Trust Barometer findings. In the video below, D+P intern, Julia Schwenderman, breaks down the five pieces of key information for public relations professionals to know from the report.

The Trials of Toilet Paper: How TP companies are battling criticism during COVID-19

Milk: Check Bread: Check Toilet Paper: …Wait, where is the toilet paper? It’s a product we often don’t think about replenishing until the very last minute but as the coronavirus ramped up in the...

How Twitter’s Terms of Service derailed Planters’ Super Bowl campaign

Twitter is not a fan of fabricated fandom. Planters recently learned this the hard way when its “Death of Mr. Peanut” and “Baby Nut” campaign were derailed earlier this month after Twitter announced it...

Jay Devine: How can business owners raise their storytelling game? (Forbes)

Editor’s note: This article first appeared on Forbes.com and features Devine + Partners CEO Jay Devine, among six public relations experts. As anyone in marketing knows, telling a story is what attracts customers to...

U-Haul decides to no longer hire nicotine users in effort to support healthy workforce

U-Haul International, the do-it-yourself moving and storage company, is taking healthy New Year’s resolutions to another level in 2020. In the final days of 2019, the company announced it would no longer hire applicants...