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Miami International Airport is using Content PR to calm travelers stuck in long lines

The Digital Marketing team at Miami International Airport was faced with a challenge last year — how could the airport create content that eases the stress of passengers. “We’re challenged, because we basically have...

Esports athlete banned by Blizzard after Hearthstone Hong Kong protest

How companies address issues surrounding the protests in Hong Kong that began in March are coming to the forefront for some of the United States’ most popular entertainment companies who do business in China....

How to Act Fast During a Communications Crisis

Editor’s Note: This post first appeared on O’Dwyers PR. Find the full story at odwyerpr.com By Christine Reimert It’s been a tough few weeks for brands. Blue Bell ice cream was victim of a...

Brands in #Crisis Get Back to Business with Strategic Social Media

The #crisis communications contingency plan was in full force for PricewaterhouseCoopers at the Academy Awards, as the wrong film was mistakenly announced as the Best Picture winner. Late into the night, senior level executives...

One Lump or Two? Understanding Issues Management

No one likes to think about the “what if.”  Never gonna happen, right?  Probably not.  But we invest so much human and financial capital in building our organizations’ identities, shouldn’t there be some thinking...