Topic

Social Media

How LinkedIn’s New Stories Feature Can Help You On Your Professional Journey

At a time when a large number of college graduates are competing for the same entry-level jobs, standing out from the crowd is especially challenging. For recent graduates searching for their first job, or...

The PR Pro’s Guide to Inclusive Language

Every communications professional is more than familiar with the Associated Press Stylebook. The AP Stylebook is updated annually with the best grammar and language practices for communications practitioners. The Associated Press also regularly posts...

A Higher Standard: How Brands are Rethinking Their Messaging

In our digital age, taking a stand on social justice issues goes far beyond marching in protests. It can also mean using social media to share, educate, donate and call others to support your...

The Trials of Toilet Paper: How TP companies are battling criticism during COVID-19

Milk: Check Bread: Check Toilet Paper: …Wait, where is the toilet paper? It’s a product we often don’t think about replenishing until the very last minute but as the coronavirus ramped up in the...

How Twitter’s Terms of Service derailed Planters’ Super Bowl campaign

Twitter is not a fan of fabricated fandom. Planters recently learned this the hard way when its “Death of Mr. Peanut” and “Baby Nut” campaign were derailed earlier this month after Twitter announced it...

Facebook Updates: What we can expect in 2020

What can we expect from Facebook in 2020? Well, for one, the company is planning the roll-out of FB5, the platforms fifth redesign. But, according to Hootsuite, Facebook has much more in store for...

Facebook launches new tools, announces decade-long goal to build stronger privacy protections

In a major move to reposition Facebook as a social network that cares about protecting its users’ privacy, company founder and CEO Mark Zuckerberg announced Tuesday, during Data Privacy Day, two tools aimed at...

The Best Times to Post to Social Media in 2019, according to Sprout Social

Sprout data shares best times to post to Facebook, Twitter, Instagram, LinkedIn Growing your social media engagement is one of the most important ways to increase brand awareness and loyalty. But, even if your...