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Jay Devine: How can business owners raise their storytelling game? (Forbes)

Editor’s note: This article first appeared on Forbes.com and features Devine + Partners CEO Jay Devine, among six public relations experts. As anyone in marketing knows, telling a story is what attracts customers to...

Social Media Trends – Predictions for 2020

It’s hard to believe another year has come and gone – and what a year it has been! As the New Year approaches, we are excited to revisit a favorite D+P tradition: our social...

A new Content PR approach — introducing NewsHub

Let’s look at the facts. More than 2,100 newspapers have closed since 2004, according to a University of North Carolina study, and both daily and Sunday print circulation has plummeted by 12 percent.  That...

Thoughts From VidCon (Part 1): Avoiding the Trap of Influencer Marketing

Authors note:  In July, I was among the lucky few (thousands!) of professionals to descend upon Anaheim, California for the 10th annual VidCon. VidCon is “the world’s largest celebration of online video and digital...

Why You Need To Prioritize Video Content Creation

By Alyssa Zinar If a picture is worth a thousand words, how many words is a video worth? Our guess? More than any person has the time to read. Luckily, the growth of video...

Want to Revamp Your Digital Communications Strategy? Slap a Filter On It

By John Latchaw When Instagram launched almost five years ago, it had a simple ethos: Make people feel like their photos were worth sharing. By synthesizing a photo filter app with a location sharing...

Making the Most Out Of Your Internship — From a D+P Intern

By Alyssa Swope So, you got this exciting new internship … now what? You applied months ago, did your very best to nail the interview, and got the heavily anticipated “congratulations – you got...

Keeping Up with the Content Marketing Joneses

By Jay Devine Don’t panic, but right this very second, 87 percent of marketers at B2B, B2C and hybrid B2B-B2C companies say their organizations have designated content marketing teams. They spend 28 percent of...