Topic

Voices

How Twitter’s Terms of Service derailed Planters’ Super Bowl campaign

Twitter is not a fan of fabricated fandom. Planters recently learned this the hard way when its “Death of Mr. Peanut” and “Baby Nut” campaign were derailed earlier this month after Twitter announced it...

Jay Devine: How can business owners raise their storytelling game? (Forbes)

Editor’s note: This article first appeared on Forbes.com and features Devine + Partners CEO Jay Devine, among six public relations experts. As anyone in marketing knows, telling a story is what attracts customers to...

Why Facebook needs a new CEO

Embattled CEO Mark Zuckerberg ended a difficult week by traveling to New York City to unveil Facebook’s News Tab feature today in conversation with News Corp’s combative CEO Robert Thomson.