Topic

Voices

Get journalists to use your content – by writing like a journalist

My aha(!) moment came thanks to a small broadcast news site somewhere in the Dakotas. I had conceived the Delta News Hub as a way to tell the story of Delta Air Lines directly...

Quarantine Books and Podcasts: Team D+P’s Recommendations

Summer 2020 has been quite a bit different than usual. People are more reluctant to travel, seeking to be conscientious about safety and social distancing.  But here’s the good news: With more time at...

How Twitter’s Terms of Service derailed Planters’ Super Bowl campaign

Twitter is not a fan of fabricated fandom. Planters recently learned this the hard way when its “Death of Mr. Peanut” and “Baby Nut” campaign were derailed earlier this month after Twitter announced it...

Jay Devine: How can business owners raise their storytelling game? (Forbes)

Editor’s note: This article first appeared on Forbes.com and features Devine + Partners CEO Jay Devine, among six public relations experts. As anyone in marketing knows, telling a story is what attracts customers to...

Why Facebook needs a new CEO

Embattled CEO Mark Zuckerberg ended a difficult week by traveling to New York City to unveil Facebook’s News Tab feature today in conversation with News Corp’s combative CEO Robert Thomson.