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Entering the Workplace During Unprecedented Times: 3 Tips for Adjusting to the ‘new normal’

The unfamiliar can be tricky. It takes us out of our comfort zones, and forces us to adjust and create new structures for ourselves. The COVID-19 pandemic has definitely brought about this discomfort, presenting...

What’s Ahead? A formula for communications teams during COVID-19

For weeks, we’ve heard the call from elected officials and healthcare providers about the need to “flatten the curve” of the COVID-19 pandemic so as not to overwhelm the nation’s hospitals and medical facilities....

Three Key Takeaways from Cision’s 2020 State of the Media Report

At a time when journalists are cranking out stories at a rapid pace to keep up with the seemingly never-ending flow of coronavirus news, Cision continued to collect data from the editors and reporters...

The Trials of Toilet Paper: How TP companies are battling criticism during COVID-19

Milk: Check Bread: Check Toilet Paper: …Wait, where is the toilet paper? It’s a product we often don’t think about replenishing until the very last minute but as the coronavirus ramped up in the...

PR Pro Toolbox: Muck Rack Trends

When looking to craft messaging for your client or organization, it’s always important to stay relevant not only when positioning language for your audience but especially in the fast-moving, current news climate.  There are...

BillyPenn: How ‘Fresh Air,’ ‘Radio Times’ and other WHYY shows are keeping sound tight during the pandemic

Maybe you heard Kerry Washington tell radio host Terry Gross about homeschooling her kids while quarantined on a recent episode of “Fresh Air.” What you definitely did not hear was the behind-the-scenes scramble as...

Content Overload: How to Break Through Cluttered Feeds During the Coronavirus Content Deluge

Throughout the world we are experiencing shortages of food, morale, and especially, toilet paper, but there’s one area we definitely aren’t lacking: content.  Timelines and news feeds have become endless scrolls of information, both...

How Big Business Brands are addressing Coronavirus

UPDATED: Monday, March 16, 2020 As COVID-19 has been upgraded to a Pandemic, states have shut down public schools and non-essential retail while placing a ban on gatherings of people over 50. It’s a...